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The four main internal learning systems
A Visual Person
The largest percentage of the population are visual. Visual people memorise things by seeing pictures and they understand things better and faster when they can picture it in their minds. Your visual clients may have trouble remembering long verbal instructions because their minds may wander.
Visual clients care about how they look, dress to impress and they will care about how you present to them, as well as the appearance of your office space.
An Auditory Person
An auditory person learns easily with verbal instructions and may be able to repeat things back word-for-word. They learn best by listening to voice or audio and they respond well to the tone of voice or words used.
Auditory clients may prefer conversations and phone calls over text or written instruction. They normally play musical instruments or listen to the radio a lot.
A Kinesthetic Person
A kinesthetic person can be more emotive and respond better to the feelings they get from the information they are absorbing. They memorise things by walking through it, or doing it in practice. They like to make things with their hands, respond well to handshakes or physically learning.
Kinesthetics clients have strong intuition and make decisions with their gut feeling. They may be more practical thinkers and generally prefer physical occupations like building or farming.
An Auditory Digital Person
An auditory digital person prefers working with information and data. They remember information by following steps, systems and processes. They can be analytical, introverted, and logically driven.
Auditory digital clients respond well to the traditional written step-by-step instruction or well-engineered style of SOAs.
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