Design and layout of the interactive SOA
In traditional linear documents, the design has been limited to headings, table of contents, language used, tables and graphs. However, introducing a digital concept opens up an opportunity to layer and link content. This allows clients to consume the content in an order they choose and include communication techniques that help clients better understand, learn and act on the content.
We all learn differently. Some people learn through visual stimuli, while others learn through auditory. The traditional way we provide written advice only caters for one of the four primary learning modes – auditory. Given that 70% of people are visual learners, this presents a huge challenge for consumers to comprehend the content of an SOA.
In order to learn we need to translate information into our own individual preferred learning style before we can retain it. If I am a visual person and I read a text sentence, my brain needs to translate that text into a visual image for me to store that memory – to be recalled later.
The easiest way for clients to take on information quickly, or in more detail, is to remove the translation process by consuming the content in a visual way. This also saves things getting lost in the internal auditory to visual translation.
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