The Financial Planning Association of Australia The Financial Planning Association of Australia

FPA national consumer campaign drives awareness of CFP® mark

Tomorrow, the Financial Planning Association of Australia (FPA) is launching the 2016 national consumer campaign to continue educating Australians about the CERTIFIED FINANCIAL PLANNER® designation.

Talking about the significance of the campaign, Dante De Gori CFP®, CEO of the FPA, said: “It is very important for Australians to know what to look for when they are seeking financial advice. The CFP® designation is the gold standard in advice and this campaign aims to build understanding with Australians that it represents the highest educational and ethical standards in the profession.”

For the first time, the campaign will include mobile advertising, and will once again run across digital, online, print, and radio outlets throughout Australia. Last year’s campaign reached 4.8m consumers online, delivering a simple message about the high education and ethical standards the CFP® designation represents.

“Consumers who seek financial advice should have access to trusted, qualified financial planners, and knowing their financial planner has high education standards is one way of reassuring them of this. The CFP® mark demonstrates this ongoing commitment to professional development and best practice,” said Mr De Gori.

“Research shows that people who work with a CFP® professional generally feel more confident in achieving their financial goals. With 5,500 CFP® professionals in Australia, the FPA has a great opportunity to help Australians be more assured in their financial decisions and wellbeing.”

Mr De Gori concluded by saying that the campaign is only one part of the FPA’s efforts to improve the standard of financial advice provided to consumers and encouraged all CFP® professionals to use the campaign as an opportunity to spread the good word about the significance of their professional designation.

“We urge CFP® professionals to promote their credentials within their own channels by using the Good Advice lock-up on their email signature and business cards. Members are also invited to request copies of the FPA consumer brochure to use with potential clients. The brochure explains the basics of financial planning and what to look for in a financial planner. A full campaign toolkit is available in the FPA Member Centre.”

The CFP® designation is the only financial planning designation that is recognised worldwide, requiring financial planners to adhere to world class professional and ethical standards. For more information about the CFP® certification program, visit

The campaign will run until the end of June. To find out more about the campaign, visit Advertising HQ on the FPA website.