Over 1,300 client leads generated by the advertising through the FPA’s Match My Planner service – a 353% increase in monthly traffic.
Over 53,000 website visits from the ads, with viewers spending an average of five minutes reading content.
Of the five campaign messages, ‘How long will my money last?’ achieved the most interest.
Research from CoreData* tracking consumer sentiment showed an average awareness level of 38% for CFP® professionals. This increased to 62.9% for high income earners.
CoreData’s research also showed nine in 10 consumers trust a CFP® professional to deliver reliable and valuable advice when compared to other professionals.
Consumer demand for the CFP® designation tops all the designations and qualifications in financial planning, according to the research.