Live the Dream
The theme this year is ‘Live the Dream’ – a storytelling campaign about everyday Australians living their dreams; and what it takes to succeed. We hope to inspire people to live life with no regrets.
Building on 2016
This year’s research dives deeper into the Dare to Dream report produced last year, when we asked Australians to dare to dream again, by uncovering the financial hopes and fears of Australians. In 2017 we are setting out to share stories and insights on how to turn dreams into reality.
What’s being planned
We are planning a great line-up of activity to take place during Financial Planning Week:
- Real life video stories – featuring inspiring Australians from all walks of life, each sharing their thoughts, dreams, hindsight and wisdom on what it takes to live your dream, and demonstrating the power of financial advice in enabling this.
- Live the Dream research – did you know, Australians who are living the dream are nearly three times more likely to seek financial advice than those not living the dream? This is just one of the insights uncovered in our new research that we’ll be sharing during Financial Planning Week. We’ve partnered with McCrindle Research to reveal what behaviours, attitudes and traits influence whether or not Australians are living their dream life.
- #getaplan social media competition – giving consumers the chance to win a significant cash prize by telling us in 100 words or less how $5,000 will kickstart their dream. The campaign hashtag #getaplan will connect all conversations about our campaign across multiple social media platforms, allowing us to join the conversation as it unfolds. The competition launches the first week in August.
- Money & Life – inspiring and engaging content will be featured on our new content website, Money & Life, to bring to life the research and theme of Financial Planning Week. This content will be consumer-friendly and shareable with your clients.
Financial planning is more than money. It’s about enabling people to live their dreams, and a life without regret by putting in place a financial plan.
For Financial Planning Week, we’re uncovering just how a financial planner can support you to realise your dreams through real-life stories of other Australians. Through video, we’ll capture the power of financial advice and hopefully inspire you to live your own dream.
We hope you’ll pop back soon – Financial Planning Week kicks off on Monday 21 August!
NEED A FINANCIAL PLAN?
Need some help to live your dream? A financial planner can help. To find an FPA member in your area, use our Find a Planner tool.
All media enquiries, including interview requests and requests for a copy of the Live the Dream national consumer sentiment report findings, can be directed to Filtered Media on (02) 8355 3130 or via email at [email protected]. Interview availability is limited.