Advertising HQ

Helping Australians become more aware of the value in seeing a CERTIFIED FINANCIAL PLANNER® professional

“Everyone deserves a CFP®” consumer campaign

Consumer research tells us many Australians want to see a financial planner, but are unsure who to turn to or who to trust*.

Our annual consumer advertising campaign seeks to raise awareness and trust of the CFP® mark among Australian consumers by demonstrating how a CFP professional is best placed to help everyday Australians with financial advice – from starting a business to travelling the world in retirement.

This year’s ten-week campaign runs from April to June, reaching our target audience of 40-65 year old Australians right across the country via outdoor, social media and digital advertising. The ads direct consumers to connect with a local CFP professional via the Find a Planner tool.

When and where

This year outdoor advertising and an extensive digital campaign will target our key audience of 40-65 year old Australians in the postcodes that all of our 5,700 CFP professionals are located.

We have extended outdoor advertising this year to include regional placements, giving us coverage across 540 locations nationally.

Digital ad preview

The digital campaign will utilise sophisticated technology to ensure the ads are shown to audiences based on their location, behaviour, interest and demographic information across premium and highly frequented Australian websites.

View the outdoor ad schedule and digital site list.

Ad Campaign Toolkit

Our research suggests that when looking for financial advice, the CFP designation is the number one choice among consumers**.

Promote your CFP designation and let consumers know where to find you. Make use of the advertising toolkit available to download from the Member Centre.

Together we can build awareness and understanding of the CFP designation and increase the number of Australians who receive quality financial advice.

Download the Ad Campaign Toolkit here (you will need your FPA Member ID and password).

*Investment Trends, Financial Advice Report, July 2017
**Core Data, FPA Brand Research, November 2017