Tracey Sofra, CFP®


Name Tracey Sofra CFP®
Company Sofcorp Wealth Pty Ltd
Address 96 Wyndham Street
Shepparton, VIC 3632
Phone 03 58311114
Website www.sofrapartners.com.au

Tracey Sofra is Australia’s leading Financial Advisor specialising in Women’s Financial Confidence. As a Business Leader, Mentor, Financial Advisor, Author, Speaker, and Mum, for over three decades, Tracey has shared her proven method for shifting mindsets and the limits to financial success for thousands of women. Her passion for financial freedom is infectious leaving you inspired to challenge the status quo, build confidence and create change. With over 30 years experience as a Financial Advisor, Tracey is dedicated to Investing in Women's Empowerment by shifting mindsets from crossroads and crisis to clarity and confidence so that we reach economic equality. Tracey brings her expertise in wealth creation, leadership, achievement, and fulfillment to every table. “Only through understanding our relationship with money, finance, and wealth can we truly shift into ‘financial confidence’- but often our biggest challenge as women - is simply self-belief.”As the founder and CEO of WOW Women, Tracey leads a community of like-minded business, professional and entrepreneurial women, working collectively to create change in their own financial life and the lives of other women across the globe as part of our social impact across the UN Sustainability Goals. Being invited to contribute to numerous women’s books such as “Endless Possibilities' and “There are no Limits” alongside Oprah Winfrey, Arianna Huffington and Malala Yousafzai inspired Tracey’s first book “Finding Financial Freedom”.Tracey was nationally recognised in the Women in Financial Services Award “Financial lanner of the Year” and named one of five finalists in the prestigious AFA Female Excellence in Advice Awards.

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